SEO Training Classes
We conduct SEO classes depending on demand, but with a minimum class size of four students. Where possible, we use your website as an example, so you can relate to the theory with some practical examples. Please fill out the form to ask for the next available date.
Features
- Small class sizes ensure individual attention.
- Full course notes (CD or USB drive) will enable you to focus on the subject matter instead of taking notes.
- No programming, scripting or tagging — suits both marketers and developers.
- Content is based on real-world SEO experience of nearly 2000+ websites.
Benefits
- Understand why your website never shows up in a web search and how this can be rectified.
- Take away powerful checklists that save you the hassle of memorising hundreds of factoids.
- Learn how to write in a search-engine-friendly manner that also appeals to humans.
Who Should Attend?
- Students
- Marketers
- Web Professionals
- Business Owners
Outcomes
- You will get a Certificate of Attendance.
- You will gain a thorough understanding of SEO theory.
Course List
SEO for Digital Marketers
This is a half-day course that will enable you to appreciate the role of SEO in digital marketing.
Topics Covered
- SEO in a nutshell
- How SEO complements Social Media
- How SEO complements Reputation Management
- How Media Releases complement SEO
- How to work with SEO agencies
(This course is currently under development.)
Basic SEO 101 for Search Specialists
This is a one-day course that will equip you to optimise a site in a non-competitive sector.
Prerequisites: Students must know how to use a personal computer and a web browser.
This is also available as a self-paced online SEO course.
Topics Covered
- Overview of search engines
- What Is Search Engine Optimisation?
- Definitions
- Nature of Search Engines
- Crawlers, Robots, Spiders
- Algorithms
- Search Engine Indexing
- Directories
- Ranking Indicators
- How Searchers Work
- Guessing the Google Algorithm
- Search Engine-Specific Ranking
- Bing
- Writing to Make Money
- Writing for Humans
- The Buying Process
- Principles of Linking
- Link Bait
- Quality Directories
- Website Architecture
- SEF Dos and Don’ts
- Managing Spiders/ Robots
- Accessibility Considerations
- Performing Search Engine Optimisation
- Planning the SEO Process
- Site Audit
- Traffic Measurement
- Tools for Analysing a Site
- Speeding Up the Site
- Keyword Research
- Commercial or Informational Intent?
- Ranking
- Sitemaps
- URL Submission and Removal
- Post-Implementation
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Advanced SEO 102 for Search Specialists
This is a one-day course that will equip you to optimise a site in a competitive sector.
Prerequisites: Knowledge of basic SEO principles or completion of our Basic SEO 101 course is presumed.
This is also available as a self-paced online SEO course.
Topics Covered
- Understanding the Search Engines
- Understanding Google
- Understanding Bing
- Advanced Techniques
- Diagnosing a “Sick” Ranking
- Proxy Hijack
- Advanced Keyword Research
- Web 2.0 and the Power of Little Things
- Website Ecosystem
- Micro Sites
- Social Media Optimisation
- Social Bookmarking (SB)
- Social Content
- Press Releases
- Writing Articles for SEO
- SEO for WordPress
- SEO for Joomla
- SEO for Forums
- SEO for Image Search
- SEO for Video Search
- SEO for Multinational Companies
- SEO for Mobile Search
- SEO Tools
- Site Launch Checklist
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