SearchCap: The Day In Search, September 5, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Sep. 5, 2008 at 4:09pm ET
By Barry Schwartz
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See Related Stories In: SearchCap
Search In Pictures: Yahoo vs. Google Cake Off, Onam at Yahoo & Google's Toilet Defrag
In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
Sep. 5, 2008 at 11:41am ET
By Barry Schwartz
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Search And Display Spending Diverge In Bad Economy
Traditional media is suffering in the current downturn/recession. For example, US print newspaper revenues were down 16 percent in the second quarter, compared with a year ago. Online (and Outdoor) are really the only media segments that are growing or holding their own (maybe TV). However, the Wall Street Journal reported yesterday about a divergence between paid search and online display advertising and the relative fortunes of the companies that rely on each for their revenues.
Sep. 5, 2008 at 9:16am ET
By Greg Sterling
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See Related Stories In: Search Ads: General
I Don't Get The Microsoft TV Ad But I Like It
Everyone is talking about the new Microsoft TV ad featuring Bill Gates and Jerry Seinfeld. paidContent.org called the ad pretty pathetic, Sam Diaz didn't get it, nor did I. TechCrunch got word from Microsoft that the ad is triggered to "engage consumers" and "spark conversation," which I guess it is doing.
Sep. 5, 2008 at 8:21am ET
By Barry Schwartz
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See Related Stories In: Microsoft: Marketing
Web Analytics For (SEM) Dummies Part 2: Three Real-World Situations
In The Trenches is a weekly spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: News from the search engines, today's in-depth look, Web Analytics for (SEM) Dummies Part 2: Three Real-World Situations, Setup Excel for Character Limit Counting, and this week's free tips and tools.
Sep. 5, 2008 at 7:28am ET
By Josh Dreller
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Cleaning Up the Retail Site Navigating Mess
In recent years, many retailers have implemented powerful attribute-based (a.k.a. faceted) navigation systems that make it easier for customers to filter, sort, navigate, and buy from a retailer's inventory. Most of Netconcepts' clientele who have implemented these technologies report good results, increased conversion and sales. From the natural search perspective, many such marketers are pleasantly surprised to find increases in the number of their pages indexed by Google upon implementing such systems. But in this case, what's good for users, is actually not so good for search engines -- or for your bottom line.
Sep. 4, 2008 at 5:58pm ET
By Brian Klais
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SearchCap: The Day In Search, September 4, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Sep. 4, 2008 at 5:03pm ET
By Barry Schwartz
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See Related Stories In: SearchCap
Search Engine Land's Chrome Usage 10%: Share Yours
Michael Arrington noticed that Google Analytics is now showing "Chrome" as a browser in the reports. TechCrunch's Chrome usage for yesterday was 6.23%, our's was 10.10%. What is yours?
Sep. 4, 2008 at 4:22pm ET
By Barry Schwartz
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See Related Stories In: Google: Analytics, Google: Chrome
Video Search Engine RedLasso Runs Afoul Of The Law
In early Internet days, circa 1996, I had a memorable phone conversation with a webmaster who had put up a site that violated our client's trademark. The webmaster told me, gently, as if speaking the obvious to a child, that "You don't understand man. You're talkin' about law. This is the internet. The law doesn't apply to the internet". Of course he was wrong. We sent a cease and desist order and they ceased and desisted. Now, the saga of RedLasso once again shows that law does indeed apply to the internet.
Sep. 4, 2008 at 3:37pm ET
By Bob Heyman
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How Much Are SMBs Spending On Online Advertising?
At Palore, we examine SMBs' online advertising behavior, collecting information on the online presence of small businesses, ad spend data, advertising packages, etc. We recently completed a advertising-related survey of small businesses in the Boston metropolitan area that includes over 20 local, vertical and IYP sites. We looked at over 30 categories of businesses.
Sep. 4, 2008 at 3:07pm ET
By Hanan Lifshitz
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See Related Stories In: Small Is Beautiful
More On adCenter UK Promotion & Free Search Ads
Yesterday I reported based on a MarketingWeek Online story that Microsoft was running a promotion to give away a free month of search ads. Microsoft told me the story was wrong and promised to send me more information. I now have that information, so let me share with you the program.
UK advertisers will soon be incentivized to migrate their Google AdWords campaigns to adCenter campaigns. The program consists of different level promotions based on several factors that I cannot disclose. Each segment gets a different level of support and a different amount of free adCenter ads.
Sep. 4, 2008 at 8:48am ET
By Barry Schwartz
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See Related Stories In: Microsoft: adCenter
Google AdWords Adds New Geographic Report
The Google AdWords blog announced the addition of a new report in the reporting center, named the geographic performance report. The report will detail approximate Country, Region, Metro, and City data and give you data on a account, campaign, and ad group level.
The performance statistics available on these geographic reports include impressions, clicks, CTR, average CPC and cost. The report offers these attributes, Country/Territory, Region, Metro, City, Ad Distribution, Daily Budget, Ad Variation, Ad Group Status, Campaign Status and Ad Delivery Channel. Plus it can be broken out into Campaign or Ad Group level.
Sep. 4, 2008 at 8:32am ET
By Barry Schwartz
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See Related Stories In: Google: AdWords, Top Story
Search Month: August 2008 Search News, In Review
Search Month is a monthly newsletter that recaps stories covered on Search Engine Land over the past month. It's also available by feed here. Below, news about Search Engine Land itself, then our 10 most popular stories from August 2008, then a major story for various search topics along with other stories related to those topics covered during August.
Sep. 3, 2008 at 4:51pm ET
By Danny Sullivan
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August 2008: Search Engine Land's Most Popular Stories
Below are Search Engine Land's 10 most popular stories from August 2008:
Sep. 3, 2008 at 4:50pm ET
By Danny Sullivan
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SearchCap: The Day In Search, September 3, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Sep. 3, 2008 at 4:44pm ET
By Barry Schwartz
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See Related Stories In: SearchCap
10 Key Features That Differentiate Google's Chrome From Firefox & IE
Google's has released its own open-source browser, Chrome, in direct competition to Firefox and Microsoft Internet Explorer. Yesterday, Danny described his test-drive of Chrome in Searching With Google Chrome & Omnibox and Greg speculated on its future in How Bright Is The Outlook For Chrome?. Both compared Google's new browser to the incumbents, Firefox and Internet Explorer. But Chrome is actually very different from those two browsers, and significantly different from nearly everything else on the market. Here are the 10 major features that truly differentiate Google Chrome from the competition:
Sep. 3, 2008 at 1:01pm ET
By Eli Feldblum
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See Related Stories In: Features & Analysis, Google: Chrome, Microsoft: Internet Explorer
Search Illustrated: Types Of Link Bait
Linkbait comes in various forms that can be used in creative ways to drive traffic to your site.
Today's infographic shows the most common forms used today:
Sep. 3, 2008 at 12:41pm ET
By Elliance
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Q&A with Marshall Simmonds, In-House SEM: About.com, NYT.com
As a continuation of our series of interviews with in-house search engine marketers, this month we’ve engaged Marshall Simmonds. He heads up the search-related efforts at About.com and the New York Times. Marshall has a deep history working in this industry, and we wanted to ask him a few things, such as what his biggest challenges were, what his biggest successes have been, some of his best tips and, of course, what you should buy him to drink should you meet up.
Sep. 3, 2008 at 11:33am ET
By Duane Forrester
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B2B Lead Generation Tips
The goal of many B2B search marketing programs is to generate online inquiries and leads. Search engine optimization (SEO) and pay-per-click (PPC) programs are designed to find highly-qualified prospects and drive them to targeted landing pages where people register to receive valuable information or complete contact forms. Below I share five simple yet effective tips to improve landing pages and registration forms - two critical elements of any lead gen program.
Sep. 3, 2008 at 11:20am ET
By Patricia Hursh
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See Related Stories In: How To: SEM, Search Marketing: General, Strictly Business
Free Search Ads From Microsoft adCenter & Google's Free AdWords Editor Guide
MarketingWeek reports Microsoft is giving away a free month of search ads to both new and current customers. The free ads can be placed on "any online Microsoft Live service including Messenger, Hotmail and the MSN search engine," said MarketingWeek. Cedric Chambaz, marketing manager for Microsoft adCenter, said: "the aim is to make brands realise that we can deliver better results than competitors like Google."
AdWords is also giving away a free PDF version of the AdWords Editor Guide. The guide contains quick overview of the product and a cheat sheet of keyboard shortcuts.
Sep. 3, 2008 at 10:57am ET
By Barry Schwartz
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See Related Stories In: Google: AdWords, Microsoft: adCenter, Search Ads: General
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