- Is PPC the same as SEM? - Sadly, Google and Yahoo have begun referring to pay-per-click bid management as Search Engine Marketing (SEM). For the time being, professionals and quality forums such as Webmasterworld and Wikipedia refuse to use this broad term, which correctly includes SEO and all other activities that use a "search engine" to benefit their marketing.
- How long are the PPC courses? - The practitioner course runs for one full day. The service bureau owner course runs for a half day.
- What are the prerequisites? - You should be numerate. You should have basic knowledge of using a web browser and an appreciation of websites for business use.
- What if I am not too technical? - Managing a PPC account is a business activity requiring numeracy, so the only technical skill you will need is to operate a PC and a web browser. There is no programming involved.
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