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Courses Available

All our courses are based on years of experience over hundreds of customer projects and collaboration with other professionals. Much of what is covered will not be found in a book, as books date rapidly. These are professional-level courses that will equip you to improve your own website rankings (or that of a client) and achieve its goals.

The following courses are available. Click the course name for more information:

 

Running a Profitable SEO and PPC Service Bureau

Overview

  • This is a comprehensive 1/2-day workshop that requires active participation from attendees. There is no technical content.

Audience

  • SEO service bureau owners or potential owners, web designers and web developers.
  • Employers of PPC bid managers or owner-operators. 

Outcomes

  • After completing this course, you will be ready to start your own SEO service bureau or gain new insights from your peers.
  • After completing this course, you will be ready to set up and manage a PPC campaign management service for clients

Prerequisites

  • You should either have SEO skills or have staff who do, as this course will not cover SEO procedural topics.
  • You should have a basic knowledge of PPC management or hire staff who do.

SEO Content

  • Pricing your service – guarantees, success model, prepaid model, monthly model.
  • Where SEO sits in the marketing & communications mix, the value it brings to a business.
  • How to pitch your service to customers.
  • Who are the players in the SEM theatre – the search engines, the events and conferences, the gurus and where you can play a role.
  • What collateral do you need for prospects? Sample templates are provided, but you are expected to customise them to your own needs.
  • How to find potential clients – clues that help you find them.
  • Problem customers – the avoidable and unavoidable – horror stories from the case book
  • What computing infrastructure do you need to run your business smoothly?
  • How to hire, train, motivate and retain the best staff.
  • Deliverables – client reporting
  • Avoiding lawsuits – protecting your interests and managing expectations.
  • Tools for SEO bureau operators

PPC Content

  • How to hire, motivate and retain the best PPC bid managers.
  • How to sell bid management services
  • Bid management tools
  • My Client Centre
  • Pricing your service – per keyword, per hour, fixed price, clicks included
  • Client reporting
  • Outsourcing

 

Yahoo Search Marketing Seminar

 (Details to follow)

Microsoft adCenter Seminar

 (Details to follow)

Effective Search Techniques for Managers

Overview

  • Are you disappointed at not finding information on the web? With billions of pages scattered across millions of websites, it is no wonder that finding relevant content is getting more difficult. This half-day seminar will show you how to use the major search engines to find information quickly and efficiently.

Audience

  • Anyone who uses search engines for work or research. This includes business leaders, recruiters, students, genealogists, journalists - the list is infinite.

Outcomes

  • After attending the seminar you will be able to find information efficiently.

Prerequisites

  • You must have basic computer skills.
  • You should have a basic knowledge of using a web browser.

Content

  • How search engines work
  • How to write good search terms
  • Include and exclude words in search terms
  • Finding the most likely pages that may be of value
  • Narrowing down the search
  • Scholarly research
  • Definitions
  • Checking up on competitors
  • Setting alerts
  • Finding people
 
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