Overview

• This is a comprehensive 2-day workshop. There is some low-level technical content but the overall content is non-technical. No software programming is involved.
• This course is presented as two one-day sessions:
  • Basic SEO Skills (day 1). This part of the course addresses simple sites in non-competitive (online) markets.
  • Advanced SEO Skills (day 2). This section addresses sites in competitive (online) markets.

Who Should Do This Course?

• Search engine optimisers, website owners, business owners, online marketers, web designers and web developers.

What Will This Course Give Me?

• After completing the 2-day SEO training course, you will be qualified to optimise your own website. If you are looking for employment as an SEO, it will give you a competitive edge over other applilcants.
  
• If you are outsourcing your SEO work, you will be able to evaluate competing tenders and judge the quality of work delivered.
• You will receive a Certificate of Attendance.

Prerequisites

• You must have minimal computer skills and have used a web browser. 

Optional

• You may bring a notebook computer equipped with a web browser and a WiFi wireless capability. Internet access is not always available, depending on the venue, but we will endeavour to have it.

Content (Partial List)

• Overview of SEO – various definitions
• How does a search engine work – the secrets of their algorithms and how to guess them
• How are searches performed by typical users?
• Types of site architecture – content management systems, flat files, dynamic pages and how each has its set of pros and cons for SEO.
• How (not) to block a search engine from seeing your site – problems introduced by the incorrect use of long URLs, session IDs, Flash, JavaScript, etc
• Outsourcing SEO – factors to consider when outsourcing a part of, or all of your SEO requirements.
• Gathering requirements
• Keyword research
• On-page SEO factors – what to change on the web pages, be it the code or the visible textual content. Which meta tags are worthless or wishful thinking. Copywriting best practices.
• Off-page SEO factors – how to obtain links the right way and how to recognise and avoid worthless links. Covers link exchanges, blogs, directories, press releases and other free and paid options.
• The facts and myths of Google PageRank, Alexa rank and others.
• Optimising images
• Avoiding bad practices – spamming, duplicate content, bad neighbourhoods
• Adopting good practices – fresh content, sticky pages, repeat visitors, RSS feeds.
• Major surgery – redesigning the website architecture, theme pyramids, accessibility, code validation
• Measuring progress – the hows and how-nots of ranking checkers, website analytics
• SEO for content management systems
• Tools – the good, the bad and the ugly
• Practical Exercise – critique some real sites, which can include your own site
• How to keep up-to-date – resources for SEO such as forums, conferences, events, books, blogs.
• Bonus Topic

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