Overview
- Are you looking for a career in the search engine advertising industry? Or are you a new advertiser who is looking at getting more from your Google AdWords pay-per-click account? With new features being added regularly, many advertisers overlook powerful new tools and features available to them.
- This is a 1/2-day event. There is some medium-level technical content in the Advanced part of the seminar.
- The trainer is Ash Nallawalla, who is a qualified Google Advertising Professional (GAP).
Who Should Do These Courses?
- New advertisers who want to open and operate a Google AdWords account.
- Existing advertisers who want to get more from their Google AdWords account.
- Experienced PPC bid managers who will be performing the actual work for employers/clients, or for themselves.
What Will This Course Give Me?
- After completing the course, you will be ready to set up and manage a simple PPC campaign or improve your existing campaign.
- You will learn to optimise your AdWords campaigns and lower your click spend.
Prerequisites
- You must have basic computer skills.
- You should have a basic knowledge of using a web browser.
Contents - Basic
- Where does PPC management fit in an SEM strategy
- Introduction to Google AdWords
- Keyword research
- Setting up a campaign – target areas, budget
- Understanding reports
- Billing
Contents - Intermediate
- Optimising your campaigns - day parting, search versus content bids
- Understanding the editorial process
- Google AdWords Editor
- Bid optimisation
- Reducing ad spend by understanding how AdWords works
- Using Google Analytics
- Understanding common issues
Contents - Advanced
- Ad Groups – writing killer copy, improving CTR
- Importance of landing pages and relevance – the Quality Score and its effect on your minimum bids
- Choosing powerful keywords that sell – tools, techniques
- Tracking visits and conversions
- Click Fraud and what you can do about it
- Keeping records
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