How We Differ
Your business might not be getting the maximum return on investment from your website because it has not received the full attention it deserves.
We believe that you should offer the best, compelling offering to your audience, but you should fine-tune the website to keep both your customers and search engines happy. We stay in touch with the constant changes to search engine algorithms and new technology and are active in several online forums and events.
By applying well-defined and proven processes, we leave no stone unturned in managing our assignments. We engage with your business leaders, understand your business goals, acknowledge operational and financial constraints, and deliver a strategy with an attached task list so that it is implemented within a realistic time frame.
Engagement Models
Our differentiator is that we blend traditional marketing with a very technical approach to
digital marketing. We engage with business stakeholders, marketers and technology teams in the following ways.
- Perform audit and gap analysis
- Deliver recommendations
- Supervise implementation
- Conduct ongoing reviews
- Search strategy in transformation projects
Training Included
TrainSEM provides strategic consulting in search marketing and social media in Australia and overseas. This includes on-site training during the implementation of the strategy.
Principal Consultant
Ash Nallawalla is one of Australia’s leading search marketing practitioners:
- Hands-on experience of delivering SEO success and PPC management for nearly 2000 sites since 2002 in USA, UK, New Zealand, India and Australia.
- Active on the Internet since 1987 and on the Web since 1994.
- Traditional and online marketing experience at listed companies such as National Australia Bank (NAB), Telstra/Sensis, Unisys, Hayes, Tennyson, Selectica, Macromedia/Adobe and Melbourne IT.
- Current major client is UBank.
- Up-to-date knowledge gained from active participation in the most appropriate international SEO conferences such as Webmasterworld (PubCon), seminars and online forums.
- Monthly search marketing column in APC Magazine.
- Google Advertising Professional (GAP) certification.